First Cape wine heads to Ireland
25 March, 2013
South African wine brand First Cape has launched in Ireland.
Rugby star Heaslip signs up
12 October, 2012
Irish rugby star, Jamie Heaslip, has become brand ambassador in Ireland for South African wine brand, FirstCape.
First Cape extends 5.5% abv offering with Light
01 August, 2012
Brand Phoenix has extended its First Cape Discovery Series brand line in the UK with Light, a trinity of lighter wines with an abv of 5.5%.
First Cape to sponsor Lions rugby tour
02 December, 2010
First Cape Wines has announced it will sponsor the British and Irish Lions rugby tour of Australia in 2013.
First Cape launches low alcohol wine
23 February, 2010
First Cape wine is launching lower-alcohol (5.5% abv) extension of its First Cape brand.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
